MULTIMEDIA DESIGN CONSULTANT. BROOKLYN, NY
Selected Projects Across Disciplines
VISUAL STORYTELLING
STYLISTIC DIRECTION
PHOTOSHOOT CORDINATION
BRAND RECOGNITION
AUDIENCE ENGAGEMENT
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DESIGN CONSULTANT
2023
OVERVIEW
Crafted captivating visual narratives and provided stylistic direction for Rabanne’s Retro Futuristic Beauty campaign for various media channels and activations. Curated themes, conceptualized compelling storylines, and orchestrated photo shoots to realize the campaign’s vision.
Collaborated closely with photographers, stylists, and editors to ensure the seamless execution of creative concepts. Achieved widespread brand recognition and audience engagement through innovative design and stylistic direction.
CREATIVE DIRECTION
COVER DESIGN
STYLING
CELEBRITY COVER SHOOT
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CREATIVE DIRECTOR
2016
OVERVIEW
Provided visionary creative direction for magazine shoot in the realm of XXL’s celebrity cover. Conceptualized and executed captivating cover design that captured the essence of featured talent Big Sean. Collaborated with photographer and talent to ensure seamless execution of creative vision. Resulted in cover design that garnered widespread recognition and acclaim, solidifying magazine’s position as a trendsetter in the entertainment industry.
NARRATIVE DEVELOPMENT
CULTURAL EXPLORATION
VISUAL STORYTELLING
ETHNOGRAPHIC PHOTOGRAPHY
CULTURAL REPRESENTATION
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PHOTOJOURNALIST
2022
OVERVIEW
Developed a narrative for Der Greif’s culture issue, delving into Morocco’s lesser-explored surf culture.
Explored the intricacies of daily rituals, celebrations, and the dynamic interplay between tradition and modernity – here a young boy kneels in prayer on the shore, his reflection mirrored in the ocean’s tide. An Embodiment of the quiet reverence and divine connection found amidst Morocco’s shores.
Through the lens, the visual series ‘Boys chill in Essaouria’ invites viewers into a world of calm, ease, and peace, offering a contrast to the bustling energy often associated with Moroccan markets and streets.
DIGITAL EXPERIENCE DESIGN
INTERACTIVE STORYTELLING
USER INTERFACE (UI) DESIGN
USER EXPERIENCE (UX) DESIGN
CONTENT STRATEGY & COPY
PRODUCT LAUNCH STRATEGY
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MULTIMEDIA DESIGNER
2021
OVERVIEW
Crafted a unique digital experience for Sudio’s latest product launch campaign, immersing users in an interactive journey through the world of sound. Users were invited to explore a virtual studio space where they could discover the key features of the new headphones through engaging multimedia content and interactive demonstrations.
The digital experience allowed users to customize their journey based on their preferences and interests, enhanced brand visibility and engagement but also provided valuable insights into consumer preferences and behaviors, driving meaningful connections with Sudio’s target audience.
CREATIVE DIRECTION
BRAND STORYTELLING
ETHICAL IMAGERY
PRODUCT PHOTOGRAPHY
BRAND IDENTITY
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DESIGN CONSULTANT
2019
OVERVIEW
Crafted immersive product shoots for Better Shea Butter, a skincare brand renowned for its commitment to quality and ethical sourcing. From ideation to execution, the shoot aimed to encapsulate the essence of simplicity and effectiveness in skincare, highlighting the brand’s signature 1 lb brick of Unrefined Shea Butter sourced from a women’s cooperative in Ghana. The goal was to evoke a sense of connection to nature and ethical practices, resonating with the brand’s ethos of simplicity and purity.
CONCEPTUALIZATION
VISUAL STORYTELLING
PHOTOGRAPHY
FOOD STYLING
CULINARY DESIGN
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2022-PRESENT
OVERVIEW
Crafted concept and food styling for Eater’s dessert segment, featuring a Galentine’s Day theme aimed at empowerment and self-care.
Redesigned the traditional Valentine’s Day chocolate box narrative into a more empowering and nurturing experience.
Shot on vintage 1960s blush plates, showcasing a single slice of decadent chocolate mousse alongside a metal spoon, adorned with whimsical and romantic elements.
Achieved a textural fusion by combining retro, soft, rich, and playful elements to evoke a captivating visual and sensory journey, promoting empowerment and self-care through culinary delight.
ZINE CONCEPTUALIZATION
EDITORIAL DIRECTION
CONTENT CREATION
NARRATIVE CRAFTSMANSHIP
COPYWRITING AND LAYOUT
GRAPHIC DESIGN
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2022-PRESENT
OVERVIEW
Led the end-to-end creation of a dynamic zine, overseeing conceptualization, content curation, layout design, and copywriting.
Visualized compelling themes, conducted interviews, and crafted engaging copy to drive narrative depth. Orchestrated seamless layout designs for impactful storytelling and audience engagement.
Every aspect meticulously executed to captivate readers and convey compelling stories with precision and creativity.